AboutApril 5, 2021 2022-02-20 17:36
Be your own kind of pretty
Yolanda Sweet is the creator, owner, and founder of a one-of-a-kind vegan, woman- and veteran-owned makeup brand, Yepo. Owing to her African American and Korean roots, Yolanda wanted to create a makeup brand that inspired individuals from all backgrounds, cultures, and countries to feel beautiful in their own skin with organic and natural Korean beauty products.
Yolanda is a US veteran who served in the US military and was deployed to Kuwait, Afghanistan, and Iraq on difficult missions. After her service, when Yolanda found her mental health declining rapidly due to her experiences, she wanted to take charge of her life and find purpose by serving her community. This was the moment Yolanda embarked on a passion project called Yepo.
The name of the brand is inspired by the Korean word “Yeppeo,” which means “you are pretty.” Yolanda wanted to encourage everyone: men, women, and non-binary individuals from all ethnicities, backgrounds, and ages to feel confident and be their own kind of pretty.
Working on Yepo, Yolanda found purpose and joy in creating organic, clean, and natural beauty products that enabled people to follow their own journey and look and feel beautiful when they look in the mirror every day. It allowed her to harness her creative talents and ideas, and use them for something much more significant that brought so much joy and inspiration to individuals all over the world. She loved being involved in all steps and operations of Yepo and constantly strives to make products that encourage inclusivity and every person’s unique beauty.
Creating Make-up with Love, Care, and Awareness!
Yepo focuses on creating organic, clean, vegan, and cruelty-free makeup products that bring out your inner beauty. Korean beauty products focus on pure, chemical-free ingredients to make quality and
minimal beauty products that will enhance your natural beauty.
We aim to create products that work with the environment instead of against it.
Our vegan products are built to utilize the power of nature without hurting any animals in the testing process. All of the products on our website are 100% vegan and cruelty-free to minimize our environmental footprint.
Our online store has a range of different beauty products and handmade jewelry that can be perfect for any budget or individuals of any age or gender. We believe in making quality vegan and organic beauty
products to be inclusive and accessible for everyone and want to focus on making people find their unique beauty with Yepo. We are constantly in the works of building better, more impressive, and super
creative products for our customers.
to deal with. Highly recommend!”
“ Amazing product. The results are so
transformative in texture and my lips
feels great and healthy.
care & science behind the product.”